Application of WeChat in academic libraries of traditional Chinese medicine / 中华医学图书情报杂志

The account types,image construction,identification,information push frequency and contents of WeChat public account in 15 academic libraries of traditional Chinese medicine were analyzed by investigating the application of WeChat public account in these libraries, with suggestions put forward for further bringing the role of WeChat in-to play in information service of library, including clear position of WeChat public account, rational selection of its types,popularization and identification of WeChat public account ,enrichment of information push contents and expan-sion of personal service module.